![]() It costs between €10 and €30 per beacon, which makes it accessible for small and large structures.Īvailable offline, Beacon sensors are used as indoor positioning devices where they are no internet connection, such as a museum or a store. The main strength of Beacon technology is that it is affordable. Apple was the first to develop this technology in 2013.īeacon sensors are part of the geolocation technologies used by marketing experts to target users in an established geographical area and deliver content based on their location.Īre you confusing beacons with bitcoin, iBeacon or bacon? Bitcoin is a cryptocurrency, iBeacon is a type of beacon specific to iOS (you're not that far off) and bacon, that slice of salty bacon, is probably a sign that you're hungry! Benefits of Beacon Bluetooth technology It is thus possible to send a push notification or trigger an action on the visitor's device. The beacon sends signals at regular intervals that are read in real time by a smartphone or tablet when it arrives near the beacons. What is a Beacon?Ī Beacon is a small physical device that uses the Bluetooth Low Energy (BLE) connection. Whether it's for a point of sale, a guided tour or a museum, they allow you to interact with a visitor using the mobile device without using wifi or GPS. Have you ever heard of beacons? These Bluetooth-based sensors offer interesting opportunities in terms of geo-marketing but they are often misunderstood or underestimated.
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